To be successful in a highly competitive market, your Marketing, Sales and Service efforts must be strategic. Chances are you may be considering using a Marketing/Sales software for your business, but you’re not sure which one is a right fit for you. In this post, we’ll be sharing who HubSpot is for, why it is indeed a great fit for your company and we’ll provide the top ten industries that HubSpot is best suited for.
What is HubSpot & Who is it for?
HubSpot is an inbound Marketing, Sales and Service Software. It essentially equips you with the tools required to effectively market and sell to your customers via its comprehensive, cloud-based, Customer Relationship Management platform. So who is it for?
One simple way to answer this question is to observe the areas in which HubSpot provides solutions. HubSpot's four main solutions include their Marketing, Sales, Service and CMS Hubs. Each hub has specific functions and tools relative to the area of focus.
HubSpot for Marketing Teams
The role of marketing is getting harder and they're being asked to provide better metrics to show the return on their marketing efforts. Plus, with the many different marketing tools managing all of them can become very tedious. That's where HubSpot’s Marketing Hub comes in as it gives Marketers the ability to manage Ads, email marketing, web traffic, etc. all in one place. But that’s not all, Marketing Hub also has its own email marketing platform that allows you to connect with customers directly and monitor their activity from right within the application.
HubSpot also introduced its newest module called Content Management System Hub or (CMS Hub). This is another great tool for Marketers to be able to have full control of their website and its content and also manage cost. CMS Hub allows Web Developers too quickly and easily create and change web pages on the fly that are specific to their customers’ needs. This is a game-changer for companies and it allows them a level of control over their website that they don’t normally have.
Watch: HubSpot for Marketing Teams
HubSpot for Sales Teams
What would a CRM be without a sales component?
HubSpot Sales Hub supports sales teams of varied sizes and complexities. One of the biggest value advantages to be received from Sales Hub is how it allows sales professionals to be more productive within their sales day. Sales Professionals can manage their tasks, sales activity, pipelines, opportunities, etc. from just one place. Sales Hub also gives Sales Managers the ability to view and manage their team’s productivity in real-time.
Watch: HubSpot for Sales Teams
HubSpot for Service Departments
Closing the sale is one thing, servicing the customer and managing the customer through the life of time with you is another. HubSpot’s Service Hub takes into consideration the revenue retention aspect of every business and allows you to unite your sales and service team in one easy to use platform. Companies get the opportunity to bring their customer touch points into one place and it helps you scale your support as you need.
Why is HubSpot Important?
HubSpot is important because you can employ the right combination of hubs to achieve the outcome that you desire for your business.
With HubSpot, you can:
have the conversations you need to have with the ideal persons you need to be speaking to - and at the right time too!
educate your prospects, leads and customers no matter where they are within their buyer's journeys.
easily integrate the current productivity tools such as Calendars or Virtual Meeting platforms, that you already use.
empower your Sales Team to work more efficiently and understand their prospects better.
gather loads of information about your customers so that you can provide them with aN outstanding experience even beyond the Purchase stage.
build a base filled with delighted customers.
Will HubSpot Work for Your Company?
If you are thinking about whether HubSpot will work for your company, you may consider how other companies have implemented HubSpot's tools within their systems and how it works for them.
According to HubSpot (2020), despite the onset of the COVID-19 pandemic, a small Healthcare company within the United States was capable of growing by implementing HubSpot's Sales Hub Enterprise.
"We were using HubSpot as our marketing tool and Salesforce as our sales tool. So when a lead became a sales opportunity, we had to take all the information out of HubSpot and copy it into Salesforce. It was time-consuming and inefficient" - Feyi Olopade Ayodele, CEO, CancerIQ. (HubSpot, 2020).
Within HubSpot's Sales Hub Enterprise, Cancer IQ's CEO was capable of employing all the tools within her organisation, such as Sequences and Tasks tools which allowed her team to prioritize their daily outreach. The implementation of HubSpot's solution ultimately led to CancerIQ's positive growth and increased efficiency even within these unprecedented times.
Read more on CancerIQ's HubSpot Success Story HERE
Here are some other factors you may consider when deciding whether HubSpot is ideal for you and your organisation.
HubSpot may be the right tool for your company if you are thinking about:
Attracting the right customers to your business.
Equipping your sales team with new leads.
Effectively managing your prospects and customers.
Uniting marketing, sales and support teams with one tool.
Analysing and optimising the effectiveness of your marketing, sales and service campaigns.
All of HubSpot's offerings equip you with great tools for marketing and sales alignment and ultimately makes your customer journey as seamless as it can be.
Top 10 Industries Best-Suited for HubSpot CRM
Here’s a list of Industries that HubSpot is best-suited for:
3. Real Estate
5. Office Equipment & Supplies
6. Higher Education
10. Insurance/Financial Services
11. Credit Unions
If you would like to learn more and get a greater appreciation about HubSpot, click HERE to visit our YouTube Channel.
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