Skip to content
Young black guy working on his computer
5 min read

8 HubSpot Academy Courses to UPSKILL your Sales & Marketing Game

While the events of 2020 made time for people to learn it also highlighted gaps in how many company’s sales and marketing teams approach business in critical times.
As we move into the new realm of the digital world, sales and marketing professionals are faced with new philosophies and methodologies like value selling, content creation, social selling, buyer’s journey mapping, etc. Now is a time for many to upskill
and be prepared for what they now call the “New Normal”.
Anyone in business that is not looking at changing their approach to business is putting themselves at an immediate disadvantage. To help you cut through the clutter when it comes to choosing the best online Sales and Marketing courses, we have spent some time researching some of the best courses coming out of the HubSpot Academy and we’ll be sharing our results with you.

Why are these Courses Important?

The short answer education, skills development and your buyer. Over the years businesses have been slowly changing and with the inclusion of technology it has been having a tremendous effect on our buyer. These courses will help you understand that change, identify those skill gaps and give you the strategies needed to bring you closer to your customer.

What is HubSpot Academy?

HubSpot Academy is a free online training centre that’s geared towards providing sales, marketing, service professionals and entrepreneurs with the knowledge, skills, tools and resources needed for them to be successful in their careers.
Although HubSpot is known for its CRM solutions, they also have a large academy specifically geared to persons who are users of the HubSpot CRM platform or are looking at improving their skills in sales, marketing, social media, entrepreneurship, etc.
The courses are free online courses and certifications that support users and non-users of the CRM and their businesses. Persons looking at developing their careers in service, marketing and sales will certainly find value in the academy not just because it’s free but because of the value it provides them long term.

Top 8 HubSpot Courses for Sales & Marketing Professionals

1. Frictionless Selling
2. Inbound Certification
3. Inbound Sales Certification 
4. Content Creation
5. Evaluating Sales Enablement Technology
6. Content Strategy Course
7. Grow Your Training Skills
8. Taking Your Business Online with HubSpot

1. Frictionless Selling

The best way to improve sales is to take a deeper look at how you sell. While that may sound strange it’s been one of the key components in a sales enablement strategy. Properly assessing where a process may be costing your business (friction) is a real thing and that’s what this course provides the knowledge skills and insight on.

Frictionless selling was recently added as a certificate programme to the academy is packed with key modules for senior and junior sales and marketing professionals to build on.

2. Inbound Certification

The HubSpot Academy Inbound Certification course is considerably shorter than the Social Media Marketing Certification, however, upon its completion, you will have an appreciation for the fundamentals of the inbound methodology. It is just under two hours in total, comprises of six lessons, fifteen videos and four quizzes. And of course, a certificate is available for you when you’ve completed the course.

3. Inbound Sales Certification

Learning even the basics of sales puts you at an advantage, as you will be more strategic with every step of the sales process. HubSpot Academy’s Inbound Sales Certification course aims for its learners to identify and connect with contacts and leads and employ results-driven sales techniques. The course is just over two hours long and the learning material comprises of twenty-one videos and five quizzes.

4. Content Creation

You must have a Content Strategy to ensure that you can engage your online audience. According to HubSpot, within this course, you will learn how to tell your business’s story in a way that attracts, engages and delights your audience through each stage of the buyer's journey.

5. Evaluating Sales Enablement Technology

For you to employ a great sales strategy, you may require some assistance. Therefore, you should have a great understanding of the resources needed to attract sales to your business. Although the course is only 17 minutes long, it promises that you will learn how to identify the right tools needed to achieve your sales and business goals.

6. Content Strategy

You must have a Content Strategy to ensure that you can engage your online audience. According to HubSpot, within this course, you will learn how to tell your business’s story in a way that attracts, engages and delights your audience through each stage of the buyer's journey.

7. Grow Sales Training Skills

This short course is great for entrepreneurs who may have a small team that they need to engage occasionally. There are no quizzes which may be favourable to some. The course is centred around actually applying what is taught. Also included are real-life examples which also speaks to applicability and you can have some measure of comfort in the fact that what you’re learning has successfully worked for other entrepreneurs and businesses.

8. Taking Your Business Online with HubSpot

Although HubSpot teaches you how to excel in several fields, it is wise to understand the platform and how it works. This course is perfect for you to appreciate the value of HubSpot’s solutions and how they can assist you in accelerating your process of moving your business online. One of the unique features of this course is that it has been updated to consider real occurrences, such as the COVID-19 pandemic and how it affects online businesses.
HubSpot is a leader in providing CRM solutions. However, they are also pioneering within the virtual learning space via HubSpot Academy. The certifications, courses and programmes within the Academy are easily accessible, as they are free to those who wish to learn and improve upon sales, marketing and service skills.
- Courses & Lessons: HubSpot Academy. (n.d.). Retrieved December 14, 2020, from
Villaumbrosia, C. (2020, May 26). Council Post: The Rise Of E-Learning In 2020.
Digital Content Manager and Blog Writer

Share your thoughts 🙂