Over the years we have been discussing the change in the customer's behaviour and how companies need to make adjustments in their approach to business to meet or match that change. One industry that is experiencing that change full-on is the Higher Education industry.
The shift in the student enrolment journey has been changing pre-pandemic and while marketers and business developing professionals have been working on new campaigns and course offerings to appeal to their potential students, we ask the question.
Shouldn't they be focusing more on the most important thing?" The student.
In this episode of What's The Deal, we chat with Jareel Alder. Jarell is a Higher Education Student Experience and Engagement Design Strategist, and he will be sharing his insight on why Student Experience and Engagement Design is an important gamechanger for Higher Education Institutions moving forward.
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Discussion Timestamps
- 0:00 - Intro
- 2:30 - Introducing Jarell Alder
- 4:00 - Introduction of the Student Enrolment Journey Map
- 9:00 - What's The Deal with Student Engagement and Experience?
- 10:40 - Why is it important, especially at this time?
- 12:10 - What is the current generation looking for from schools?
- 14:30 - The need to feel empowered
- 15:20 - The need for institutions to shift how they engage.
- 16:15 - Students are looking for a partnership with their institutions
- 16:46 - Diversifying the offerings
- 17:40 - Change to messaging to match the student experience
- 19:20 - The shift needed from marketing
- 20:00 - The competitive environment of Higher Education
- 21:30 - What is the student engagement and experience framework?
- 26:19 - The shift (Coming to the junction between student needs and business goals)
- 27:00 - Schools building better student profiles
- 28:00 - Matching the marketing to match the profiles and the journey
- 29:00 - Taking a value-focused approach in engagement
- 32:00 - What is the Student Life Cycle?
- 36:50 - Schools have demand, conversion is the problem
- 39:00 - Jarell's Closing Point (No two students are the same)
Follow Jarell on Linkedin at https://www.linkedin.com/in/jarell-alder-39954771/
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