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34 min video

[Video] Apple's iOS 15 and How it Affects Email Marketing Campaigns

With the recent rollout of iOS 15, many marketers and their strategies will be affected. This change can have a significant impact on marketers from many different perspectives.

In part one of this topic, we discuss;

  • The initial impact of iOS 15.
  • Why did Apple introduce it?
  • Who will it affect and to what extent?
  • How does it affect us here in the Caribbean?
  • Do we stop using email marketing altogether?



Two major take aways coming out of this video were:

  1. Marketers will have to do better in their engagement strategies.
  2. There are tools like HubSpot, that can helps them circumvent this new development.


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