Trust is the real currency
Companies have challenges here the most. In Trinidad and Tobago customer relationship management is not an integral part of most companies long term strategy and it shows by their approach to business and interaction with their customers both pre and post-sale. Within the last year, customer service representatives titles are now being changed to customer success professional. This all sounds good, but it is not real practice.
Now while some companies have been able to develop surveys, customer feedback forms, competitive review, etc. to have a better understanding of their customer. These approaches are very labour intensive and the approach is archaic.