WTD w/ Apple + Google and Their Impact on Marketers? Feat. Alex Moore

Over the last year months, both Apple and Google made some announcements that have and will impact the way marketers go about doing their work.

In this episode of What's the Deal, we chat with Alex Moore, Snr. Partner, Marketing and Technology at Stratagon about these changes and what marketers should be doing now and what tools should they be using to navigate these changes.

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Alex Moore's Social Profiles:

• LinkedIn
• Twitter - @AlexMoore100

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Conversation Timestamps:

• 0:00 - Intro
• 2:49 About Alex Mooer
• 4:00 - Topic Introduction
• 4:19 - Google Announces removal of 3rd Party Cookies
• 5:45 - WTD w/ 3rd Party Cookies
• 7:15 - 3rd Party Cookies Example
• 9:00 - What's The Impact w. Example
• 9:37 - Marketers Have Been Dependant on Cookies
• 11.23 - What has Google been doing, and the Impact To Marketers?
• 13:20 - Difference Between FLoC, Topics and Pixels
• 15:25 - What's The Alternative To Marketers?
• 17:38 - The Real Challenge for Marketers
• 19:05 - Are the Metrics for Marketers The Same?
• 21:11 - What are 1st Party Cookies and Their Value?
• 23:05 - What's Happening with Apple?
• 23:40 - Apple's Mail Privacy Protection (MPP)
• 24:39 - What is MPP and its Impact On Marketers?
• 28:10 - How MPP Might Be Geo-Specific
• 29:37 - How Are Marketers Navigating?
• 32:13 - Fake Emails & Bounce Rates
• 33:52 - Marketing Teck Stack recommendation
• 39:09 - The Marketers Role Isn't Easy
• 40:36 - Closing Conversation

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