6 Things Selling Watches Taught Me About Entrepreneurship

The Digital Era Changes Everything! - Keron Rose

4. Use Technology

It's amazing when I look at how simple it is to do business online now, that I wonder how even more successful I would have been in 2019 as opposed to 2012 if I stuck with it.  

The two mediums I used between 2012-2014 were, email marketing and facebook posts. At the time I felt that this was so powerful because I never had to physically drive around to show product nor did I needed a physical location.

This made my cost extremely low and allowed for more flexibility.  It also allowed me to reach and engage with more customers faster by answering their questions/comments online.

Technology actually allowed me to create an Inbound sales strategy as opposed to OutBound.  Based on your business model, starting a business in 2019 isn't as laborious as we once thought.

The power of the internet gives entrepreneurs and business owners so much leverage with customers locally, regionally or internationally. One main point would be to invest in a website and use all of the social media platforms to develop a sales funnel that meets your customer where they are and drives your business’ growth. 

5. Don't Be Traditional

Each time I walked through the malls and into a watch store I felt a sense accomplishment because I saw these traditional retail outlets were waiting for customers to enter, the sales reps were just there sitting behind the counter doing nothing while I was scouting looking for timepiece ideas to offer to new/existing clients.

The model I was using at the time was still new, online stores/sales was new to even me but it did exist.  Between 2012 - 2019 we have seen retail chain after retail chain close their doors internationally.

Locally, we are seeing a bit of the same on a macro and micro level all because many are being very traditional. Companies are yet to adopt a strong customer centric online approach and that's hurting their business to the point of closure.  

Every time I considered looking for a physical location, my business model showed that it was not necessary.

6. Stick With It (Long-Term Mindset)

Far too often as entrepreneurs we get demotivated when things do not go the way we like. But, it all comes down to consistency, performance evaluation and patience. In sales it's the same thing, once you are putting in the right work the results will begin to show.  

I closed my doors to the timepiece business in 2014 for no other reason than to start another venture which is currently my consultancy firm OPAAT-SWY.

In hindsight, I should have kept it running, because technology over the years only got better.  Which would have allowed me to improve on my business model and sales funnel possibly automating most of the process and expanding on an additional stream of income.

Enjoyed This Article? Subscribe for more below.