Lyndon Brathwaite

Rebuilding Sales Pipeline After Losing a Major Client: Key Strategies

Every sales leader, entrepreneur, and business developer discusses pipeline strategy, but ...

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Why Sales Email Fail (and How to Fix It)?

Sales emails fail for a reason. It’s not because email is dead. It’s not because people ...

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Sales Hiring: What Caribbean Companies Get Wrong & How to Get It Right

For years, companies across Guyana, Jamaica, Trinidad & Tobago, and the wider ...

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Cold Calling as a New Sales Rep: Lessons from a Missed Opportunity

Every sales rep has been there—picking up the phone to call a prospect, unsure of what to ...

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8 Entrepreneurial Lessons I Learned in 2024 After INBOUND 2023

Attending HubSpot's INBOUND conference in September 2023 was a pivotal moment in my ...

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5 Key Lessons From Helping Marcus Clean Up His Pipeline (Automotive)

Meet Marcus, a dedicated mid-tier performing sales rep in the automotive industry with a ...

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The AIDA Principle Explained with Examples

Our experience and observations in the region show a need for more customer-centric ...

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Understanding the Buyer’s Journey: A Lesson from My Laptop Purchase

Have you ever walked into a store, excited to make a purchase, only to find the ...

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Differentiation: The Missing Link in The Caribbean’s Sales Industry

Trinidad and Tobago—and the wider Caribbean—has a unique set of challenges, especially ...

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The Evolution of AI in CRM – From Inception to Transformation

In 2023, Darmesh Shah’s INBOUND keynote introduced us to the transformative potential of ...

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