With the recent rollout of iOS 15, many marketers and their strategies will be affected. This change can have a significant impact on marketers from many different perspectives.
In part one of this topic, we discuss;
- The initial impact of iOS 15.
- Why did Apple introduce it?
- Who will it affect and to what extent?
- How does it affect us here in the Caribbean?
- Do we stop using email marketing altogether?
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Two major take aways coming out of this video were:
- Marketers will have to do better in their engagement strategies.
- There are tools like HubSpot, that can helps them circumvent this new development.
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