In many instances people think HubSpot CRM only supports sales or marketing teams. However, it’s way beyond that, HubSpot has the ability of support almost all areas of an organization and provide enough business intelligence to the leaders so they can make the next best decision. In this video I share the three of the many benefits of HubSpot offers to companies in the B2B space.

Ok, let's start by putting it out there early "2020 has been a crazy year for businesses large and small". While some of us were able to come out of this period reasonably well, many have been stuck not knowing where or what is their next move. Also, with COVID-19 not leaving us anytime soon, many small businesses, entrepreneurs, start-ups etc. are going to have a hard time figuring out what's their next move for 2021. That's the guidance I shared in this webinar by looking at how you can use the Business Model Canvas (BMC) to start planning strategically NOW for a successful 2021. Four things discussed are: 1) The Nine (9) components of a Business Model. 2) How the Business Model Canvas Supports Your Strategic Plan 3) How to work the BMC To Kickstart 2021. 4) Why You Cannot Start Planning In 2021, You Need To START NOW!!! Hope you find this value. If you need support in getting your business started or restarted the right way. Feel free to reach out to us at www.opaatswy.com. R.E.A.C.H 2021

Over the last few years, some of you would have heard me express my concerns about the broken relationship between sales and marketing specifically in the B2B space. While I fully respect the role of marketing its value to the organization the role or requirements of marketing to an organization has changed. My friend Winston recently asked me what role do I see marketing playing in the corporate space to help support sales. My response was “By creating content that matches the buyer’s journey and supports the sales process” In this example I’m showing how using content that was initially created in August to raise awareness at the top of the sales funnel is now being used to support an active customer post-sale. Any CEO that’s pulling these two departments together will be a force to reckon within their industry. Note: This example can also be useful for marketing & service departments. #b2bsales #salesenablement #opaatswy #contentmarketing #marketing

HubSpot continues to make adjustments to its interface in an effort to help users keep what's important to them structured and in front of them. In this update, they have revisited with tasks interface making it more streamlined with other views such as contacts, companies and deals. Three main benefits to users are; 1) They get to Filter, Group & Complete tasks faster 2) Plan their day and see progress better 3) Track realtime prospecting activity with the new calendar sidebar view. If you are a HubSpot user and have switched to the new view, let us know what your thoughts in the comments. If this was valuable to you please hit the like button, it will be appreciated. If you see it being of value to others feel free to share and to stay in he loop make sure you subscribe and activate the notifications button. Catch you guys on the next video, peace.

Entrepreneurs make some serious sacrifices towards the development of their business especially those of in a full-time entrepreneurial position. However, while understanding that we are on a journey, we also need to understand that, that journey in the development of the business has a role to play in our life and livelihood. From my experience and that of others, I've seen entrepreneurs scale back their lifestyle to fit the business. While that is good at the start, if you have been doing it for several years and not seeing growth then there are a couple of things to consider. 1) Are you running the business the right way? 2) Is the business viable? 3) Are you charging the right price? 4) Does the business make sense? 5) Are you the right person for your business? Remember, we did not get into business just to say we are in business. Your business is supposed to support you, your family, lifestyle and itself. In this video, I address this from my experience and from what I've seen with fellow entrepreneurs. Let's make our business work for us, hope this connects with some of you. #entrepreneurship #business

In this video, we will be doing a walkthrough of the HubSpot Mobile App and how sales teams can use it to update and manage their sales activities. - Are you a HubSpot user? - Are you using the Mobile Application? - Do you use a CRM and how is it benefitting you? Drop your feedback in the comments.

In this video, we are showing you how to connect your WIX website to your HubSpot account. ———————————- One of the first things any new HubSpot user needs to do is connect his CMS/website to their HubSpot account. Why is that important? Because you get a better appreciation of your customer behaviours when visiting your site and to see which prospects have visited your site but not yet reached out to connect with you. It’s all about data! The data received from this integration helps both your sales and marketing teams to make better decisions on content creation and strategic sales approaches to customers. Are you a HubSpot and WIX user? Do you have this integration set up? Let’s me know how this integration has benefited you or watch this video to learn how. If you this video was helpful, hit the like button if you believe it's valuable to others please share and don't forget to subscribe for more updates like these.

"The right-hand does not know what the left hand is doing" Have you heard that phrase before? Have you also worked within or received service from an organisation where the teams seem unaware as to what the other team is doing? That's sometimes the nature of some B2B entities within Trinidad & Tobago. Sometimes that the larger the organisation, the more disjointed they seem between marketing, sales and service. While some companies do their best to stay connected internally, from an external standpoint the customer can feel like they are dealing with two or three different companies or organisational personalities. Marketing and sales are the good guys and after-sales are the bad guys. This can have a severe effect on an organisation overall customer experience and by extension their business growth. How can this be fixed? That's what I discuss here in this video.

Building & Managing Sales KPIs In HubSpot CRM The above line is one that I learned in my days as a sales professional, more so when I moved up through the ranks as a Manager/Team Lead, etc. Knowing your numbers is an integral part of your sales performance. However, it's not always the most well-managed part of sales between both the sales professional and management. Also, while there are some companies that have systems in place, some of these systems are more finance-based or support management more than the sales professional. In this video, I give the example of how you can take your written KPIs and bring them into a CRM (in this case HubSpot) and I explain how much it helps the team, management, HR, etc. - How are you KPI's Managed? - Are you using a CRM? Let me know in the comments.