Updated: Dec 21, 2019

When thinking about the name of this company one thing I didn’t expect was how much of a conversation piece it would become.

As an entrepreneur, a lot of thought is put into your company’s name. What should it represent, look, feel and sound like to you, your team and most importantly your customers are just some things I’m sure all entrepreneurs ponder on when thinking about that name.

For me, it was that same process but not much of a dilemma. One thing I was sure of was that I didn’t want it to be called Lyndon Brathwaite...Why? Because I felt that what I want it to represent, was greater than the person that created it.

So what is OPAAT-SWY? To answer that I’ll break it up into a few parts;

  • The Origin

  • The Meaning

  • The Philosophies

Try taking care of your shortcomings first Lyndon - Family member

The Origin

I’d love to take all the credit for the name OPAAT-SWY but I can’t. It actually came from a seed my aunt planted in my mind some years before I even created the company.

I was a bit stressed one-day from my roles as a sales manager where I felt my best efforts weren't getting through to the team to deliver at their highest level. "I don't know what to do again" I stressed. In her usual manner, she listened then responded "You, cannot change a situation all at once, it's a process. Focus on one thing or one person" she said.

While that wasn't the answer I was looking for, it actually was the best response that over time really made me rethink my approach. She went one step further saying "Lyndon, you have a few things you need to correct on your end as well." and she listed them out. "From a leadership standpoint, how about you try taking care of those first, that way you can set a better example to those you want to lead"

That follow up point was the one that really stood out to me the most, it actually bothered me more than I expected because she was correct. Yes, I was trying to create change, but it was a bit superficial as I was not showing that change within myself first.

This is where I really started to live the philosophy of OPAAT-SWY. It wasn't immediate, it took some time, it was very uncomfortable but eventually, the purpose and meaning really started to take its shape.

The Meaning

Before going into the meaning let's get the one thing that challenges people the most right first...the pronunciation :)

OPAAT-SWY is pronounced | O-PAT-SW-EE |

The meaning of OPAAT-SWY is really simple, it's just an acronym for,


The core meaning behind it comes from the story I shared earlier with my aunt plus one quote from Albert Einstein which says "The problems faced today, cannot be solved at the same level of thinking from when they were created". It's from here the two philosophy started taking shape.


The main philosophy at OPAAT-SWY is; "Change your routine to Create opportunities that can make a Difference for yourself and others and Achieve your goals."

Achievements start with change and in most instances that change starts in the mind. The team and I try to encourage each person we interact with, an entrepreneur or company to really start looking or thinking of their life, business or role differently.

Far too often we fall into that routine or box that people or society tells us we are supposed to play in and then stay there. We try to help folks realise that they don't have to. Every person or company has the ability to be their best, however, to achieve it, we have to think and believe it.

The philosophy of Attract | Engage | Commit | Measure is really on the business side of things. Our core services are sales enablement where we look at not just the sales team, but the overall operations of an organisation and how they may or may not be maximising business.

In many instances, we've seen the need for companies (small and large) to create better alignments/strategies between themselves and their buyers, especially in the 21st century. That's where this philosophy came about, it was designed to help sales managers, brand managers, marketing managers, sales professionals, etc. understand the customer journey specifically the Awareness | Interest | Desire | Action |Satisfaction principle.

"I'm not sure we understand what our customers really want" - Director

Business is changing rapidly and if it's one thing I've noticed in Trinidad is that organisations are not always making the change quickly enough to fill the gap.

Buyers are way more informed than before, they have a lot more options giving them more power and control. Sellers, on the other hand, seem to be struggling with making that change and staying better connected and top of mind with their customers. Resulting in the gradual loss of business or them going out of business altogether.

This is the gap we try to fill at OPAAT-SWY one where we get the opportunity to make some sort of fundamental change by showing organisations/sellers, etc. (large/small) how to better understand their clients and close the gap between seller and buyer.

For us P.E.O.P.L.E means: Positively Enhancing Other People's Lives Everyday - Lyndon

OPAAT-SWY is all about P.E.O.P.L.E. and helping those folks achieve. We believe if we get the opportunity to make a positive impact on someone's life, it can eventually create a culture where everyone adds value to each other in a positive way.

Written by: Lyndon Brathwaite | Founder of OPAAT-SWY Consulting Ltd.

OPAAT-SWY Consulting Ltd.

19 Senior Street

Diego Martin 

Trinidad, West Indies


Contact: 1-868-325-3745

Email: info@opaatswy.com

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Attract | Engage | Commit | Measure