I’ve had many different experiences in sales and customer service but one of the most important things I learned through trial and error was to keep things simple for both the customer and yourself.
As sales professionals we have a tendency to sometimes drift or become so overly excited with our product or service features that in most times we miss the fact that some of what you are talking about is not important to your customer. Or we may have already closed the deal and didn’t realise because we are talking to much.
From the customer service end, especially in a technical space we can be so “technical” sometimes that we make a simple explanation or “yes” or “no” answer to a question seem overly complicated which sometimes makes a client wonder “do I really need something so complicated?”
I’ve lost a few opportunities like this so my message to you today is to “KEEP IT SIMPLE”. Ask your customer the right questions to identify what’s important to them first and deal with that. Each customer has their own parameters on what’s important to them so never take a cookie cutter approach and take the time to identify the real needs.
Quote: “Each customer as being as unique as a finger print”
About the Author: Lyndon is the founder and managing director of OPAAT-SWY Consulting Ltd. He is passionate about life and unlimited achievements. His areas of expertise are sales, customer service coaching, leadership and motivational speaking. He has also contributed to Culture Pulse Magazine.